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Princess Yachts Scandinavia

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The largest distributor for Princess Yachts in Scandinavia – awarded Distributor of the Year 2021

Princess Yachts is one of the marine industry’s most respected brands. The factory in Plymouth in southwest England, with over 3500 employees, has manufactured motorboats since 1965. The wide range between 40 to 95 feet, e.g. 13 to 29 meters, is constantly developed.

Princess Yachts West Sweden / Norway / Denmark with the parent company Premium Yachts Scandinavia AB with marinas on Vindön [HQ], Copenhagen, Oslo and Bergen is the third largest distributor worldwide for English-made Princess Yachts and has been awarded the prestigious “Distributor of the Year 2021”.




A small industrial unit in Newport Street, Plymouth was the birthplace of Princess Yachts in 1965. Founded by ex Naval Officer David King, who is still engaged in the company. Princess has developed into one of the most successful and sophisticated motor yacht builders in the world. Over three thousand five hundred people building around three hundred yachts annually in five huge factories in and around Plymouth.

Princess Yachts was the first European company to be awarded ISO 14001 for its quality control. Even construction techniques are at the very forefront of technology. Cutting edge precision composite construction and resin infusion technology have almost completely eliminating emissions in the workplace and for the local environment. The technology also reduces weight which  increasing fuel efficiency and performance, whilst maximising interior volume. Stiffer, stronger superstructures grant larger glazed areas gifting the interiors more light and panoramic views.

The world renowned naval Architect, Bernard Olesinski, has overseen the conception of the hull and superstructure elements of every new Princess Yacht for over thirty years culminating in the super-efficient hybrid planning technology of the most recent models. Princess deep V hulls deliver the finest sea keeping and ride, ensuring guests and crew are kept comfortable and safe.

Princess Yachts International was acquired in 2008 by L Capital 2 FCPR, an investment group co-sponsored by LVMH (Moët Hennessy Louis Vuitton) and Groupe Arnault. In 2023, the majority of Princess Yachts shares were acquired by the US private equity firm KPS Capital Partners which manages the KPS Special Situations Funds, a group of investment funds with more than USD 14.4 billion in assets.




Click on the respective marina below and discover more


In our showrooms we display new Princess yachts and refurbished used boats for sale. It is like a in-door boat show the whole year. When specifying a new boat it is often valuable to be able to view different options in real to be inspired. We also sell accessories and Princess mercandise, tenders and other equipment.


Visitors are welcome by road and sea. In our marinas we have boats for sale and can offer berths. At handover of both new and used boats we have an education and technical walkthrough together with the new owners. When taking delivery our clients are most welcome to stay in the marina for some time to be able to explore the archipelago before sailing home.


Our mechanics in the workshop has good knowledge and a long experience. We do lamination repairs, carpentry, service, engine- and stern drive renovations, varnishing etc. We refurbish all the trade-in used boats and offer a premium refurbish program for the brokerage boats that we sell. We can offer retrofit like windlass and Humphree systems etc.


If your boat is not used all year around it is a good idea to take the boat on land during winter season to dry up properly. The best thing is storage inside a warm facility thouthout the winter. An alternative is to let the boat dry up properly, e.g. a few days indoors while performing maintenance service and refurbish, and then stored in a cold hall or covered outdoors. We will organize it all for you. You leave and pick up the boat at the dock – or we will do it – smooth and comfortable for a enjoyable boating.


Regular service of engines and onboard systems is crucial for a joyful boating. Although your boat is not brand new, you can get a “new boat” feeling with a proper refurbish. With our experience of boat building and refurbishing of used boats we know what to do to get the desired effect. Together with you, we discuss and agree about an action plan which is offered and carried out by us or one of our partners. We monitor, inspect the work and document it with a checklist. When it is time for delivery, you can just enjoy the results.


When something unexpected happens, it is important for boat owners to be able to get help, even during the summer season. Therefore, our clients are always welcome to contact us for professional service and support. Sometimes a little guidance is all that is needed, or we can arrange for a visit, either with our own staff or from one of our cooperation partners. We also have a large network of contacts among suppliers in the marine industry so that spare parts and technical support is always close at hand.



Concern for You, your Family and your Boat


Are you looking to buy a new or used boat? It would be our pleasure to guide you in your choice of boat and equipment. Together we can visit the shipyard and look at different models. Let us discuss what is important to you and your family and we will do our utmost to find the boat for you and make the buying process into a memorable experience. We will set up the contract and make sure all other necessary documents are handed over to you as a new owner of the boat. For example, it often involves the Builder’s Certificate, ownership transfers such as Bill of Sale, Declaration of compliance with CE certification, Ship registration etc.


We can provide boat financing or leasing via bank contacts to customers living in some countries. The boat is then used as collateral for the loan and how much you can borrow varies from country to country. The loan period can be up to 20 years. Together we set up a repayment plan that is tailored to the size of your loan and model of your boat.


Is the boat your are interested in buying missing some equipment? We are happy to install more equipment. Maybe a GSM tracker or an alarm? Uppgrade of the navigation systemet with stern camera or AIS connected into the plotter? Are you not satisfied with the color scheme onboard? Do you think it is difficult to trim the angle of the boat, have difficult getting the boat info plan or suffer from sea sicknes? If so, we can fit automatic trimtabs and stabilisation system.


Well before delivered the boat is launched and we perform a thorough testing and testdrive to make sure that everything on board is functional. Then it is time for technical briefing and training with the boat’s new owner. We recommend that the entire family or crew is present at the handover where we together have a thorough test of the boat and equipment. After the education, training and a satisfactory test drive, you can move on board and stay as a guest in the marina the first night. It tends to be a number of new questions that we go through the next day.


As yacht broker we can help you sell your present boat. We are specialized in brokerage of used boats in good condition of all kind of type and brand. After a lifetime in the marine industry, we have many contacts and we use international sales channels. After our international market survey we discuss the possibilities together with you and then we organise refurbishing for you. As soon as the boat is refurbished and the maintenance has been completed, we make a professional marketing material including photos, video and equipmentlist and the the sales process can begin.


Initially, we do ourselves an inspection of the brokerage boat. Before the final delivery, we also recommend inspection survey by an authorized inspector. Normally the inspection begins first on land and then on the water. When the survey protocol is handed over by the inspector after a few days we will go through it together with the buyer and the seller so that both parties are aware of the boat’s condition and come to an agreeing on possible measures which might be needed.


There are several insurance companies that offer boat and yacht insurance. What insurance you should choose depends on factors such as the age of the boat and in which oceans the yacht will be used. The conditions are often difficult to compare, but together, we go through what is important to think about and highlights the differences so that you as a boat owner can take the right decision. We work with the insurance companies Atlantica, which is active in Scandinavia, and Pantaenius, which offers insurance worldwide.


Maybe you as a buyer would like help to arrange the transport home. Sometimes from a country or coast to another. We have good relations with carriers who can transport the boat on trailer, or skippers who can sail the yacht if you prefer the sea route. However, we recommend that before home transport to take advantage of handover procedure which in addition to training and familiarity with the new boat also provides an opportunity to make sure all equipment works. We want to provide a solid foundation for an enjoyable experience onboard your new boat!



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Princess Yachts West Sweden, Norge och Danmark har haft privilegiet att leverera en exceptionell mix av Princess-modeller under 2023.

Tack till alla våra kunder för att ni gjorde 2023 till ett år av minnesvärda leveranser. Era drömmar och visioner driver oss att fortsätta utforska nya horisonter och ständigt förbättra vår service.

Vi ser med spänning fram emot 2024, ett år som vi tror kommer att vara fyllt med nya möjligheter och äventyr. Tack för att ni seglar med oss och för att ni väljer att skapa era sjöhistorier tillsammans med oss.

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Merry Christmas and a Happy New Year from all of us in Princess Yachts West Sweden / Norway / Denmark 🎄🛥️✨ ...

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The Princess Y80 brings a whole new dimension to outside entertaining with a focus on space, elegance and flexibility throughout her beautifully designed exterior decks. Offering a generous beam, the new Y80 provides significant volume and flexibility with owners able to specify innovative alternative layouts to suit their needs.

Discover more about the Y80 on our website (link in bio)

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The luxurious, elegant yet bold Princess S72 presented by

See full test (in swedish) now!

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Only Two Months Left Until the Prestigious boot Düsseldorf Boat Show!
If you haven’t yet finalized your travel plans, now is the time to book your flights and accommodation.

Join us from January 20th to 28th as we illuminate the world’s largest indoor boat show, showcasing the pinnacle of Princess Yachts’ elegance and cutting-edge innovation. This is a not-to-be-missed event for yacht enthusiasts and industry professionals alike!

read more about the boat show on our webpage, link in bio 🔗

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Hjertelig velkommen til åpningshelgen av Princess Yachts Showroom i Bergen 30. nov - 2. des. Les mer på ...

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We are delighted to announce that our collaboration with CleanSea is officially in full swing. Princess Yachts West Sweden, Norway, and Denmark have proudly ’adopted’ the picturesque Härmanö, situated just south of Gullholmen in Orust Municipality. Our inaugural beach cleanup has been successfully completed, and we are immensely impressed with the dedication and expertise CleanSea has shown.

Their team managed to remove an outstanding 60 kilograms of oceanic plastic during this initiative, a truly commendable achievement 💙

We eagerly anticipate future cleanup efforts on Härmanö and take great pride in supporting CleanSea’s mission to protect marine environments.

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A snapshot from our bustling marina on #vindön in October. Each vessel you see is not just a boat but a dream realized, a lifestyle embraced. ...

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Last week we had several journalists here to take the stunning Princess S72 and V50 for test drive. We’re looking forward to these upcoming articles 🛥️✨ ...

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Time for winter storage of this beauty, Princess F62 in Bergen, Norway 🇳🇴 ...

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Welcome to our Princess pop-up boat show with Princess Yachts Norway in Fredrikstad! Where we proudly present three new boats. Among them you will find the sporty 𝗣𝗿𝗶𝗻𝗰𝗲𝘀𝘀 𝗩𝟱𝟬, the award-winning flybridge boat 𝗣𝗿𝗶𝗻𝗰𝗲𝘀𝘀 𝗙𝟰𝟱, and the hybrid model 𝗣𝗿𝗶𝗻𝗰𝗲𝘀𝘀 𝗦𝟲𝟲, which impresses with both a flybridge and a closable sunroof.

The event takes place in Floa, Fredrikstad, from Thursday to Friday, 5 to 6 October.

Welcome abord!

Thursday at 15.00-18.30
Friday at 10.00-18.30

More information on our website, link in bio

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An hour left of the first day of @cannesyachtingfestival 2023! Take a quick look at @princessyachts stand and be amazed over these beautiful boats, or come see for yourself. 12-17 September, jetee 14, Port Vieux Cannes. All info on our website (link in bio) ...

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Only one day to go until @cannesyachtingfestival. Join us at jetee 114 to discover the World Premiere of the Princess Y95, Y80 and the Show Debut of the S72 and F65. ...

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Join us at this year`s Cannes Yachting Festival 12.-17.9.2023 and experience an exceptional range of Princess yachts first hand.


Princess Y95 Show Debut
Princess Y85
Princess Y80 World Premiere
Princess S72 Show Debut
Princess F65 Show Debut
Princess F50
Princess V55
Princess V40


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The coming summers we can all look forward to enjoy some new Princess yachts which we are proud to deliver into the Scandinavian archipelago.





Boating has different meaning and significance for all of us. Freedom, relaxation, friendship… Perhaps it is the peace of a calm bay and to start the morning with a swim that attracts? Or the community and joy between friends who share the same interest? Onboard there is no obligations, it is enough just to be – and to enjoy life together. Do you want a summer residence by the sea? Do you have limited time to care about a house and garden? Tell us about your wishes and we will guide you through the purchase of the right boat and help you arrange everything around, such as berth, transportation, laundry, maintenance and winter storage.


Do you dream about the Mediterranean’s warm climate and turquoise waters? We would be happy to ship your new boat to warmer latitudes. The French Riviera, Majorca or Croatia’s beautiful archipelago in the Adriatic Sea. Within our network, we can arrange financing, leasing, transportation, service and maintenance, berths, and someone who takes care of your boat. Discover exciting new places and cultures with family and friends. If you are interested in renting your boat to make a small contribution to the holiday fund? Contact us and we’ll tell you more.


Would you like to try boating in the Adriatic, Mediterranean or Caribbean before you bring your own boat there? Do you and your friends like to spend your holidays together, why not charter a Princess yacht next time? Contact us and let us know your wishes and we will help you book your dream vacation.



The Princess Design Studio is a dynamic team of interior designers dedicated to working with customers on the interior and exterior styling of their yachts, along with offering continued support to the global distributor network on all of your styling specification queries. This includes soft furnishings, furniture, lighting & bathroom finishes, with a broad materials library designed to meet varied tastes across all regions.

With a key involvement in the development process in Plymouth, the team can help you understand the detail and design intent for each model, ensuring the styling specification will translate and the customer’s vision is realised. This can be as detailed as a client demands and can be tailored to meet specific budget requirements.

In Princess Yachts West Sweden/Norway/Denmark headquarter in Vindön everyone buying a new boat will be able to explore their choice of styling in four experience rooms with different themes including wood, stones, fabrics and accessories. Alongside all the latest collections from Princess Yachts, we also offer the full range of the Artwood collection to decorate your new boat with scatter cushions, plaids and beautiful art. Together we will guide you through your choices to make your yacht everything you’ve dreamed of.



We have both new and refurbished used boats for sale



We also sell fun and useful accessories for your boating!



Welcome to visit our Webshop with spare parts and accessories for Princess Yachts

If you miss some parts in the webshop, please contact us with a request including informartion like boat model, hull identification or yard number, description of what you would like to buy and a photo of the product.



We are many who share the joy of boating. What could be nicer than meeting new and old friends and sharing experiences in our beautiful archipelago, enjoying each others company and good food. Join one of the communities today!



Please share your favorite boating photos to inspire others.



We look forward to get in touch with You!


If the accessories or spare part needed is not available in our webshop?

Princess Yachts West Sweden AB