PRINCESS YACHTS WEST SWEDEN / NORWAY / DENMARK
The largest distributor for Princess Yachts in Scandinavia – awarded Distributor of the Year 2021
Princess Yachts West Sweden / Norway / Denmark with the parent company Premium Yachts Scandinavia AB with marinas on Vindön [HQ], Copenhagen and Oslo is the third largest distributor worldwide for English-made Princess Yachts and has been awarded the prestigious “Distributor of the Year 2021”.
Princess Yachts is one of the marine industry’s most respected brands. The factory in Plymouth in southwest England, with app. 2400 employees, has manufactured motorboats since 1965. The wide range between 40 to 95 feet, e.g. 13 to 29 meters, is constantly developed.
THE SHIPYARD
A small industrial unit in Newport Street, Plymouth was the birthplace of Princess Yachts in 1965. Founded by ex Naval Officer David King, who is still engaged in the company. Princess has developed into one of the most successful and sophisticated motor yacht builders in the world. Over three thousand five hundred people building around three hundred yachts annually in five huge factories in and around Plymouth.
Princess Yachts was the first European company to be awarded ISO 14001 for its quality control. Even construction techniques are at the very forefront of technology. Cutting edge precision composite construction and resin infusion technology have almost completely eliminating emissions in the workplace and for the local environment. The technology also reduces weight which increasing fuel efficiency and performance, whilst maximising interior volume. Stiffer, stronger superstructures grant larger glazed areas gifting the interiors more light and panoramic views.
The world renowned naval Architect, Bernard Olesinski, has overseen the conception of the hull and superstructure elements of every new Princess Yacht for over thirty years culminating in the super-efficient hybrid planning technology of the most recent models. Princess deep V hulls deliver the finest sea keeping and ride, ensuring guests and crew are kept comfortable and safe.
Princess Yachts International was acquired in 2008 by L Capital 2 FCPR, an investment group co-sponsored by LVMH (Moët Hennessy Louis Vuitton) and Groupe Arnault. In 2023, the majority of Princess Yachts shares were acquired by the US private equity firm KPS Capital Partners which manages the KPS Special Situations Funds, a group of investment funds with more than USD 14.4 billion in assets.
OUR MARINAS
Click on the respective marina below and discover more
STORE & SHOWROOM
In our showrooms we display new Princess yachts and refurbished used boats for sale. It is like a in-door boat show the whole year. When specifying a new boat it is often valuable to be able to view different options in real to be inspired. We also sell accessories and Princess mercandise, tenders and other equipment.
BERTHS & MARINA
Visitors are welcome by road and sea. In our marinas we have boats for sale and can offer berths. At handover of both new and used boats we have an education and technical walkthrough together with the new owners. When taking delivery our clients are most welcome to stay in the marina for some time to be able to explore the archipelago before sailing home.
SERVICE & WORKSHOP
Our mechanics in the workshop has good knowledge and a long experience. We do lamination repairs, carpentry, service, engine- and stern drive renovations, varnishing etc. We refurbish all the trade-in used boats and offer a premium refurbish program for the brokerage boats that we sell. We can offer retrofit like windlass and Humphree systems etc.
WINTER STORAGE
If your boat is not used all year around it is a good idea to take the boat on land during winter season to dry up properly. The best thing is storage inside a warm facility thouthout the winter. An alternative is to let the boat dry up properly, e.g. a few days indoors while performing maintenance service and refurbish, and then stored in a cold hall or covered outdoors. We will organize it all for you. You leave and pick up the boat at the dock – or we will do it – smooth and comfortable for a enjoyable boating.
REFURBISHING
Regular service of engines and onboard systems is crucial for a joyful boating. Although your boat is not brand new, you can get a “new boat” feeling with a proper refurbish. With our experience of boat building and refurbishing of used boats we know what to do to get the desired effect. Together with you, we discuss and agree about an action plan which is offered and carried out by us or one of our partners. We monitor, inspect the work and document it with a checklist. When it is time for delivery, you can just enjoy the results.
TECHNICAL SUPPORT
When something unexpected happens, it is important for boat owners to be able to get help, even during the summer season. Therefore, our clients are always welcome to contact us for professional service and support. Sometimes a little guidance is all that is needed, or we can arrange for a visit, either with our own staff or from one of our cooperation partners. We also have a large network of contacts among suppliers in the marine industry so that spare parts and technical support is always close at hand.
SERVICES
Concern for You, your Family and your Boat
YOUR GUIDE WHEN PURCHASING A BOAT
Are you looking to buy a new or used boat? It would be our pleasure to guide you in your choice of boat and equipment. Together we can visit the shipyard and look at different models. Let us discuss what is important to you and your family and we will do our utmost to find the boat for you and make the buying process into a memorable experience. We will set up the contract and make sure all other necessary documents are handed over to you as a new owner of the boat. For example, it often involves the Builder’s Certificate, ownership transfers such as Bill of Sale, Declaration of compliance with CE certification, Ship registration etc.
FINANCING
There are different actors and offers for financing in connection with boat purchases. Contact us and we will gladly give you a contact at the bank so that they can make an offer.
ADDITIONAL EQUIPMENT
Is the boat your are interested in buying missing some equipment? We are happy to install more equipment. Maybe a GSM tracker or an alarm? Uppgrade of the navigation systemet with stern camera or AIS connected into the plotter? Are you not satisfied with the color scheme onboard? Do you think it is difficult to trim the angle of the boat, have difficult getting the boat info plan or suffer from sea sicknes? If so, we can fit automatic trimtabs and stabilisation system.
TECHNICAL BRIEFING AND TRAINING
Well before delivered the boat is launched and we perform a thorough testing and testdrive to make sure that everything on board is functional. Then it is time for technical briefing and training with the boat’s new owner. We recommend that the entire family or crew is present at the handover where we together have a thorough test of the boat and equipment. After the education, training and a satisfactory test drive, you can move on board and stay as a guest in the marina the first night. It tends to be a number of new questions that we go through the next day.
YACHT BROKERAGE
As yacht broker we can help you sell your present boat. We are specialized in brokerage of used boats in good condition of all kind of type and brand. After a lifetime in the marine industry, we have many contacts and we use international sales channels. After our international market survey we discuss the possibilities together with you and then we organise refurbishing for you. As soon as the boat is refurbished and the maintenance has been completed, we make a professional marketing material including photos, video and equipmentlist and the the sales process can begin.
INSPECTION SURVEY
Initially, we do ourselves an inspection of the brokerage boat. Before the final delivery, we also recommend inspection survey by an authorized inspector. Normally the inspection begins first on land and then on the water. When the survey protocol is handed over by the inspector after a few days we will go through it together with the buyer and the seller so that both parties are aware of the boat’s condition and come to an agreeing on possible measures which might be needed.
INSURANCE
There are several insurance companies that offer boat and yacht insurance. What insurance you should choose depends on factors such as the age of the boat and in which oceans the yacht will be used. The conditions are often difficult to compare, but together, we go through what is important to think about so that you as a boat owner can take the right decision. We would be happy to put you in contact with some insurance companies so they can give you an offer.
TRANSPORTATION
Maybe you as a buyer would like help to arrange the transport home. Sometimes from a country or coast to another. We have good relations with carriers who can transport the boat on trailer, or skippers who can sail the yacht if you prefer the sea route. However, we recommend that before home transport to take advantage of handover procedure which in addition to training and familiarity with the new boat also provides an opportunity to make sure all equipment works. We want to provide a solid foundation for an enjoyable experience onboard your new boat!
LATEST NEWS
From 28–31 August, two of Scandinavia’s biggest in-water boat shows take place – and we’ll be at both!
Princess Yachts West Sweden / Norway / Denmark will be present in both Oslo and Copenhagen, ready to welcome you onboard some of our most iconic models.
Why not turn a weekend trip into your next boating inspiration?
✨ Båter i Sjøen – Aker Brygge, Oslo
▪️ Princess V40 – sporty and sleek with open-air driving joy
▪️ Princess V50 Deck Saloon – spacious and social with enclosed comfort
▪️ Princess F45 – flybridge favourite for both weekends and longer getaways
✨ Copenhagen Boat Show – Ishøj Havn
▪️ Princess V55 – powerful, elegant and performance-driven
▪️ Princess V40 – compact, stylish, and versatile
▪️ Axopar 45 XC Cross Cabin – a fully equipped, adventure-ready explorer
Our Swedish team will split up and join forces with our Norwegian and Danish colleagues – ready to welcome you at the dock.
See you by the water!
#PrincessYachts #BoatShowSeason #CopenhagenBoatShow #BåterISjøen #PrincessV55 #PrincessF45 #Axopar45 #YachtLife
𝗝𝘂𝘀𝘁 𝗦𝗼𝗹𝗱: Princess F50, Nord West 430 SportsTop & Grandezza 37 CA.
Thinking about selling your boat? We’re here to help – with a smooth, secure and efficient sales process tailored to finding the right buyer.
Whether you`re upgrading, changing plans or simply want to explore your options, don`t hesitate to get in touch 📞+46 10 146 58 30
Välkommen ombord på Princess F45 & V50 under Öppet Varv i Ellös, 22–24 augusti.
Tre dagar fyllda av inspiration, båtglädje och sommar vid havet. 🌊
Axopar 45 XC Cross Cabin BRABUS Line
📍 Displayed at Greve Marina, Copenhagen | Price: EUR 595,000 excl. VAT | Ready for delivery
https://pyscandinavia.com/boat-for-sale/axopar-45-xc-cross-cabin-brabus-2025-45xc/
Discover the power, comfort, and iconic design of the Axopar 45 XC Cross Cabin BRABUS Line, equipped with three Mercury Verado V8 engines producing 300 hp each.
✔ BRABUS Line – exclusive design and details
✔ Triple Mercury Verado V8 – 900 hp in total
✔ Two cabins and two heads – ideal for extended cruising
✔ Heating in saloon and cabins – all-year comfort
Key additional equipment includes:
• Aft Cabin with sunbed and flexible seating
• Twin Simrad 16” multifunction displays + radar
• JL Audio Premium Sound system
• Comfort package with heating, hot water, and extra fridge
• Solar panel and induction hob
👉 Price: EUR 595,000 excl. VAT
📍 Displayed at Greve Marina, just outside Copenhagen – Princess Yachts Denmark
Contact us:
📞 +46 (0)10 146 58 30
✉ info@princessyachts.se
Princess V50 Open – Power and elegance in perfect harmony
📍 Displayed at Vindön, Henån, Sweden | Price: GBP 895,000 excl. VAT | Ready for delivery
https://pyscandinavia.com/boat-for-sale/princess-v50-open-2024-v50334/
Experience the freedom of the new Princess V50 Open – a sporty yacht combining performance with contemporary design.
✔ Two en-suite cabins – perfect for family or friends
✔ IPS with joystick and Dynamic Positioning System for stress-free handling
✔ Spacious cockpit with wetbar and sunbed
✔ Elegant walnut interior with refined finishes
Key additional equipment includes:
• ONAN generator (11 kW)
• Garmin Glass Cockpit with twin 16” displays
• Underwater lighting and exterior lighting package
• Tropical specification air-conditioning
• Full teak decking and hydraulic passerelle
👉 Price: GBP 895,000 excl. VAT
📍 Displayed at Vindön, Henån, Sweden – Princess Yachts West Sweden
Contact us:
📞 +46 (0)10 146 58 30
✉ info@princessyachts.se
Grandezza 37 CA – Like new and packed with smart solutions
📍 Displayed at Vindön, Henån, Sweden | Price: approx. EUR 450,000 (VAT paid) | Ready for delivery
https://pyscandinavia.com/boat-for-sale/grandezza-37-ca-2023-g37-057/
A sporty and well-equipped hardtop boat in near-new condition.
✔ Two cabins plus convertible saloon: sleeps up to 6 people
✔ Bright saloon with panoramic windows and electric sunroof
✔ Easy manoeuvring with joystick and bow thruster
Key additional equipment includes:
• Diesel generator, inverter, and solar panels
• Garmin Glass Cockpit 16” with radar and autopilot
• Teak decking, fore and aft anchors with remote control
• Flexible cockpit seating with electric lowering table converting to sunbed
• Fully equipped galley with dishwasher, electric hob, and large fridge
👉 Price: approx. EUR 450,000 (VAT paid)
📍 Displayed at Vindön, Henån, Sweden – Princess Yachts West Sweden
Contact us:
📞 +46 (0)10 146 58 30
✉ info@princessyachts.se
Princess V40 Sunbed – Sporty elegance and comfort
📍 Displayed at Greve Marina, Copenhagen | Price: EUR 665,000 excl. VAT | Ready for delivery
https://pyscandinavia.com/boat-for-sale/princess-v40-sunbed-2024-v40174/
This new Princess V40 Sunbed perfectly combines sporty performance and practical design.
✔ Two cabins with sleeping arrangements for 6 people
✔ Joystick control for easy harbour handling
✔ Sunbed layout with extended aft seating and adjustable backrest
✔ Elegant walnut interior with premium finishes
Key additional equipment includes:
• ONAN generator for onboard power
• Full teak decking
• Garmin Glass Cockpit with 16” and 7” displays, radar, VHF, and autopilot
• Diesel heating with cockpit outlets
👉 Price: EUR 665,000 excl. VAT
📍 Displayed at Greve Marina, just outside Copenhagen – Princess Yachts Denmark
Contact us:
📞 +46 (0)10 146 58 30
✉ info@princessyachts.se
Princess V40 – Sporty elegance for new adventures
📍 Displayed at Vindön, Henån, Sweden | Price: EUR 640,000 excl. VAT | Ready for delivery
https://pyscandinavia.com/boat-for-sale/princess-v40-2024-v40185/
This new Princess V40 combines sporty performance with timeless design. Twin Volvo Penta D6 engines producing 380 hp deliver speeds up to 36 knots – perfect for thrilling days and comfortable weekends on the water.
✔ Two cabins with smart layout and berths for 6 people
✔ Joystick control for effortless manoeuvring
✔ Spacious cockpit with wetbar and BBQ – ideal for entertaining
✔ Elegant interior in walnut with high-quality finishes
Key additional equipment includes:
• Generator for onboard comfort
• Teak decking on cockpit, bathing platform, and side decks
• Garmin Glass Cockpit with 16” and 7” displays, radar, VHF, and autopilot
• Diesel heating with outlets in cockpit – extend your boating season
👉 Price: EUR 640,000 excl. VAT
📍 Displayed at Vindön, Henån, Sweden – Princess Yachts West Sweden
Contact us:
📞 +46 (0)10 146 58 30
✉ info@princessyachts.se
🌴 Cannes Yachting Festival 2025 – join us on the Riviera!
📍 Vieux Port & Port Canto, Cannes
📅 9–14 September
The most beautiful adventure of the autumn is approaching – and we’re already excited! Over 600 yachts, world premieres, and a truly special atmosphere along the waterfront in Cannes.
Princess will of course be there with several models – and our Scandinavian team is ready to show you around and answer all your questions.
💬 Want to join us?
Registration is open – get in touch to book a viewing, get hotel tips, and plan your visit in good time. This is the perfect opportunity to combine yachting experiences with sunshine, great food, and inspiration for the next season.
We look forward to seeing you in Cannes! 🌞🛥️
2024 Princess F50 flythrough * FOR SALE * (F50199)
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Now available for sale at our marina in Copenhagen, Denmark we have this exceptional *Princess F50* from 2024 - EU VAT paid and ready for immediate delivery.
Now is your chance to acquire an exclusive Princess F50, model year 2024, fully equipped and in immaculate condition. Powered by 2x Volvo IPS 800, she delivers an impressive top speed of over 35 knots, outstanding maneuverability with three joysticks, Assisted Docking, Dynamic Positioning System (DPS), bow and stern thrusters with hold function, and automatic trim tabs—offering a driving experience at the very top of its class.
The yacht features generous accommodations with three spacious double cabins and two elegant bathrooms, making her perfect for both extended holidays and luxurious weekend getaways. With a spacious flybridge, full teak decking, three-zone air conditioning, and a long list of premium options, this F50 represents a unique opportunity for those seeking a Princess that truly has it all.
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*Princess Yachts West Sweden / Norway / Denmark*
We are the exclusive distributor of Princess Yachts in Scandinavia, proudly representing the brand in West Sweden, Norway, and Denmark. With dedicated sales offices, service partners, and showrooms across the region, we offer local expertise, personal service, and exceptional knowledge of life at sea — whether you plan to cruise in Scandinavia or the Mediterranean.
📍 Vindön (SE) | Oslo (NO) | Copenhagen (DK)
📧 info@princessyachts.se
🌐 https://www.princessyachts.se
🌐 https://www.princessyachts.no
🌐 https://www.princessyachts.dk
🌐 https://www.pyscandinavia.com
Follow us on *Instagram*: https://www.instagram.com/princessyachtsscandinavia
Like us on *Facebook*: https://www.facebook.com/princessyachts.se
*LinkedIn*: https://www.linkedin.com/company/princessyachtsscandinavia
Princess Yachts V Class
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*Princess Yachts West Sweden / Norway / Denmark*
We are the exclusive distributor of Princess Yachts in Scandinavia, proudly representing the brand in West Sweden, Norway, and Denmark. With dedicated sales offices, service partners, and showrooms across the region, we offer local expertise, personal service, and exceptional knowledge of life at sea — whether you plan to cruise in Scandinavia or the Mediterranean.
📍 Vindön (SE) | Oslo (NO) | Copenhagen (DK)
📧 info@princessyachts.se
🌐 www.princessyachts.se
🌐 www.princessyachts.no
🌐 www.princessyachts.dk
🌐 www.pyscandinavia.com
📸 Follow us on Instagram: https://www.instagram.com/princessyachtsscandinavia
📘 Like us on Facebook: https://www.facebook.com/princessyachts.se
🔗 LinkedIn: https://www.linkedin.com/company/princessyachtsscandinavia
S72515 Walkthrough / Part.1 - Intro and Flybridge
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Full specification and photo gallery: https://pyscandinavia.com/boat-for-sale/princess-s72-2023-s72515-2/
Now available for sale at our marina in Vindön, Sweden, this exceptional *Princess S72 Sportsbridge* from 2023 is EU VAT paid and ready for immediate delivery.
S72515 walkthrough / Part.2 - Cockpit and Foredeck
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Full specification and photo gallery: https://pyscandinavia.com/boat-for-sale/princess-s72-2023-s72515-2/
Now available for sale at our marina in Vindön, Sweden, this exceptional *Princess S72 Sportsbridge* from 2023 is EU VAT paid and ready for immediate delivery.
S72515 Walkthrough / Part.3 - Galley and living room
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Full specification and photo gallery: https://pyscandinavia.com/boat-for-sale/princess-s72-2023-s72515-2/
Now available for sale at our marina in Vindön, Sweden, this exceptional *Princess S72 Sportsbridge* from 2023 is EU VAT paid and ready for immediate delivery.
S72515 Walkthrough / Part.4 - Yacht Controller
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Full specification and photo gallery: https://pyscandinavia.com/boat-for-sale/princess-s72-2023-s72515-2/
Now available for sale at our marina in Vindön, Sweden, this exceptional *Princess S72 Sportsbridge* from 2023 is EU VAT paid and ready for immediate delivery.
S72515 walkthrough / Part.5 - Lower deck, cabins and bathrooms
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Full specification and photo gallery: https://pyscandinavia.com/boat-for-sale/princess-s72-2023-s72515-2/
Now available for sale at our marina in Vindön, Sweden, this exceptional *Princess S72 Sportsbridge* from 2023 is EU VAT paid and ready for immediate delivery.
Princes S65 flythrough
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Princess X80 (2024) * FOR SALE
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👉 For full specifications and price details, visit:
https://pyscandinavia.com/boat-for-sale/princess-x80-2024-x80034/
🛥️ *Interested in a private viewing or more information?*
Contact our Danish team:
📧 info@princessyachts.dk
📞 +45 70 26 44 70
SOLD NEW YACHTS
The coming summers we can all look forward to enjoy some new Princess yachts which we are proud to deliver into the Scandinavian archipelago.
SUMMER RESIDENCE BY THE SEA
Boating has different meaning and significance for all of us. Freedom, relaxation, friendship… Perhaps it is the peace of a calm bay and to start the morning with a swim that attracts? Or the community and joy between friends who share the same interest? Onboard there is no obligations, it is enough just to be – and to enjoy life together. Do you want a summer residence by the sea? Do you have limited time to care about a house and garden? Tell us about your wishes and we will guide you through the purchase of the right boat and help you arrange everything around, such as berth, transportation, laundry, maintenance and winter storage.
WARMER REGIONS
Do you dream about the Mediterranean’s warm climate and turquoise waters? We would be happy to ship your new boat to warmer latitudes. The French Riviera, Majorca or Croatia’s beautiful archipelago in the Adriatic Sea. Within our network, we can arrange financing, leasing, transportation, service and maintenance, berths, and someone who takes care of your boat. Discover exciting new places and cultures with family and friends. If you are interested in renting your boat to make a small contribution to the holiday fund? Contact us and we’ll tell you more.
CHARTER
Would you like to try boating in the Adriatic, Mediterranean or Caribbean before you bring your own boat there? Do you and your friends like to spend your holidays together, why not charter a Princess yacht next time? Contact us and let us know your wishes and we will help you book your dream vacation.
PRINCESS DESIGN STUDIO
The Princess Design Studio is a dynamic team of interior designers dedicated to working with customers on the interior and exterior styling of their yachts, along with offering continued support to the global distributor network on all of your styling specification queries. This includes soft furnishings, furniture, lighting & bathroom finishes, with a broad materials library designed to meet varied tastes across all regions.
With a key involvement in the development process in Plymouth, the team can help you understand the detail and design intent for each model, ensuring the styling specification will translate and the customer’s vision is realised. This can be as detailed as a client demands and can be tailored to meet specific budget requirements.
In Princess Yachts West Sweden/Norway/Denmark headquarter in Vindön everyone buying a new boat will be able to explore their choice of styling in four experience rooms with different themes including wood, stones, fabrics and accessories. Alongside all the latest collections from Princess Yachts, we also offer the full range of the Artwood collection to decorate your new boat with scatter cushions, plaids and beautiful art. Together we will guide you through your choices to make your yacht everything you’ve dreamed of.
BUYING A BOAT?
We have both new and refurbished used boats for sale
SPARE PARTS & ACCESSORIES
Welcome to visit our Webshop with spare parts and accessories for Princess Yachts
If you miss some parts in the webshop, please contact us with a request including informartion like boat model, hull identification or yard number, description of what you would like to buy and a photo of the product.




SHARED JOY
We are many who share the joy of boating. What could be nicer than meeting new and old friends and sharing experiences in our beautiful archipelago, enjoying each others company and good food. Join one of the communities today!
OWNER’S GALLERY
Please share your favorite boating photos to inspire others.