Princess Yachts Scandinavia at The Aurora 2025

27–29 June · Norrvikens Trädgårdar, Båstad – Swedish West Coast

This summer, some of the world’s most iconic brands in cars, watches, jewellery, helicopters and yachts will gather in Båstad on the Swedish west coast for an exclusive lifestyle event. The Aurora takes place 27–29 June in the stunning surroundings of Norrvikens Trädgårdar, and Princess Yachts Scandinavia is proud to be part of this extraordinary occasion.

The Aurora blends elegance, innovation and a deep passion for craftsmanship – a natural meeting place for enthusiasts of both classic and contemporary expressions of luxury. Throughout the weekend, a selection of our latest models will be on display in an environment that reflects the Princess brand and our commitment to world-class design and quality.