In 1981 the South African businessman Graham J. Beck acquires Princess Yachts International plc.

Princess 45 was introduced, a landmark design and at the time the largest production motor yacht in the UK. Over 400 were sold in 9 years when it was replaced by the Princess 455.

Princess 30DS was the first in a new generation of designs by Bernard Olesinski with over 500 sold between 1981 and 1989. It was the beginning of a design relationship that continues to the present day.

The Princess 37 was launched at the London Boat Show 1974 and the Princess 25 was introduced later that year. The following years until 1981 was the first flybridge years with a range of variations on the Princess 37 theme. The Lee Mill complex opened as a moulding shop for all models.

John Bennett was appointed to design two new models to compliment the Princess 32.